Keyword Research – How to Find Effective Keywords

When it comes to marketing products online, utilizing the right keywords can make or break whether the visitors you want are driven to your site. Choose the wrong keyword, and your site could receive visitors who are looking for a product that is vastly different than what you have to offer. Use the right keyword, and your site will receive tons of visitors who have been on a quest for the product that you are offering.

Before you give up all hope of achieving success with keyword research, you will be surprised to learn that the process of finding effective keywords is much simpler than you may think. All you need are some simple steps to follow and you will soon be able to find hundreds of effective keywords in a matter of minutes.

STEP 1: Choose the niche you are interested in marketing

In order to be successful in keyword research, you need to first determine what product niche you would like to market. In simple terms this means you will want to choose the genre of products you are interested in. This could be dog toys, electronics, home decor, automotive parts or any other genre which you are knowledgeable about and would enjoy informing others about. Don’t be afraid to think outside the box at this point because the more unique your topic is, the less likely the chance is that you will have a lot of other traffic to contend with.  The hardest part is to choose your first product, and with time the process becomes much more simple.

STEP 2: Utilize the Keyword Research tools that are available to you

In the world of keyword research, the main element you need to be concerned with is how much competition a particular keyword has. The higher the competition ratio, the harder it will be for visitors to find your site due simply to the large number of other marketers promoting a product in the same genre that you have chosen.

Utilizing the Google Keyword Tool, lets take a look at the keyword “dog toys”. Although this keyword has a high search ratio, its competition is very high and use of this keyword will probably result in your site falling too far down in the Google page rank, making it highly unlikely that someone who is looking for your product will ever find your site. In order to find a more specific keyword, its a good idea to take a look at the list of keywords Google provides in relation to your general keyword.  A quick search of the list generated by “dog toys” delivers a medium keyword of “best dog toys”.  In order to find a targeted keyword, we will enter “best dog toys” in the search list. From those results we find “best dog toys for chewers”. If you are a pet lover, you know that one of the biggest issues pet owners have is finding a toy that their dog will not destroy in a matter of minutes.

At this point I commonly transition over to using the Wealthy Affiliate Keyword Research tool. The reason why I like to use this keyword tool is because it gives you the option to dig further into a particular keyword, which can make finding the right keywords for your product of choice quicker, and makes the task of choosing the right keywords simple enough for anyone. Continuing with the keyword we found previously with the Google Keyword tool, I dig a little further and find the “best dog toys for aggressive chewers” keyword. Further digging does not deliver any more targeted keywords.

Step 3: Check the competition level of your keyword of choice.

In order to check the keyword competition level, I utilize another tool offered at the Wealthy Affiliate which is the Google competition tool. I prefer this tool because entering a keyword will tell you exactly how much competition currently exists on the web. While the Google keyword tool does the same thing, it is very vague in providing its results. Competition is rated on either a low, medium or high rating and there are no specific details listing a breakdown of the number of sites that each rating contains. Google may give a site a rating of low if the competition is between 0 and 100, or maybe 0 and 10,000. This unknown makes it very difficult to determine whether a keyword will deliver the results you are looking for.  The tool offered at the Wealthy Affiliate utilizes multiple tools in order to determine a keywords rating making the keyword selection process much quicker than with other free methods.

If you follow these tips, you will be surprised to find that locating the best keywords for use in any marketing concept is much easier than you may think. Over time these steps will become like second nature to you, allowing you to market more products in less time, allowing you to build a residual line of income online quicker than you ever thought was possible.